The Biggest Risk People Can Take Now is Not Acting

How true, an independent trader told BBC what we should do in the time of recession.

“The first thing people should do is protect their assets, protect what they have. Because in less than twelve months, my prediction is the savings of millions of people gonna vanish. And this is just the beginning. So I would say, be prepared and act now. The biggest risk people can take right now is not acting.”

He talks lots of other (surprising) things,  The rest of the interview you can find it below, it’s worth watching:

Anti-Hobby

By definition: hobby is an activity done regularly in one’s leisure time for pleasure. But I think there are some activities that we can do regularly and enjoy it during leisure time, do more harm to your real hobby. Here is some examples…

  • Watching TV, generally is Anti-hobby
  • Reading gossip magazine is absolutely Anti-hobby
  • Shopping… I will say… err… emm…. not legitimate hobby

Those activities can steer you away from your real hobby, so turn off that TV and do the real one…

Pricing research Van Westendorp

Teknik Van Westendorp adalah cara yang relatif paling mudah dalam riset harga, pada dasarnya ditanyakan empat pertanyaan saja yaitu:

  • At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)
  • At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)
  • At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)
  • At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)

Dari 4 pertanyaan tersebut dibuatlah chartnya seperti dibawah:

IPP = Indifferent Price Point dimana yang berpendapat murah sama dengan yang berpendapat mahal, biasanya ini adalah harga pasar saat ini

PMC = Point of Marginal Cheapness Lebih murah dari ini, akan lebih banyak orang berpendapat harga terlalu murah sehingga Kualitas diragukan

PME = Point of Marginal Expensiveness, Lebih tinggi dari ini, akan lebih banyak orang berpendapat harga terlalu mahal sehingga tidak mau membeli

OPP = Optimum Pricing Point, Dimana banyaknya orang yang bilang terlalu mahal sama dengan banyaknya orang yang bilang terlalu murah

Antara PME dan PMC disebut juga acceptable price range…

Jadi bila anda memiliki produk yang akan di launch, 4 pertanyaan tersebut bisa disisipkan untuk memberikan gambaran pricing point yang bisa kita gunakan… tentu saja masih ada beberapa pricing study yang bisa kita gunakan, tetapi sepertinya Van Westendorp ini yang paling simple

Antara Padang-Palembang

Get bored…? why not doing something a bit crazy… how about long distance overland with 45 years old Landrover, ya why not…  its gonna be fun…. :)

The plan is simple, Plan A: buy car in  Padang, and drive it 1.367 km all the way to Jakarta… Plan B… If the car broken beyond repair somewhere in nowhere, just abandon it.. :).  Here is the Plan route, Jakarta – Padang (by plane) – Palembang (visiting sister) – Cilegon- Jakarta

More

Keep it life… your hobby

It is not only important, but it is necessary for your survival. Your hobby can add a colorful ambiance to your daily job, give you smile in the morning, wash away your stress and pressure build up.

Most importantly your hobby may lead to your passion and your passion may lead you to your success

Have no Hobby..? I am sure you have one… :)